Buying Elf for Christmas in a toy shop

Elf for Christmas – Why is Elf in a toy shop?

You might well see our little Elf in a toy shop this Christmas, and we realise that can cause some distress if children see their beloved little Elf friend lined up with the other toys.

Why are the magical Elves in toy shops with all of the other toys, if they really come from the North Pole?

Don’t worry, we quickly spoke to Santa Claus about this & Santa has written us a letter (download here) to explain why he always sends a few Elves to the toy shops, to make sure that all families have the chance to welcome an Elf to stay at Christmas.