Elf & Safety

Designing products for our future generation, we are absolutely committed to safety, quality & always putting children first. It is a priority that our toys are made using quality materials & adhering to strict international standards.

Currently on sale in New Zealand, Europe & Australia, we ensure that our toys pass through rigorous testing procedures & stringent quality control to meet the relevant toy safety standards.

All our products are in compliance with CE (EN71) standards and Australia / New Zealand standards (AS/NZS 8124.3).

We also take the Environment into consideration – although toys standards do require we use new materials, we are making a conscious effort to be green.

  • Our product packaging can be recycled & we urge you to do so.
  • We have carefully designed our product & our packaging to be both material & space economic.
  • We have designed a quality toy, for long term enjoyment. Build to last, these are not throw-away items.